“Our commitment to consumers is to continually develop and evolve our product lines to stay relevant as their needs and lifestyles adapt,” said Heather Engwall, Vice President of Marketing for Roth Cheese. “With the new look and format of our Grand Cru, customers will be able to provide the Alpine-style products that shoppers are looking for.”

Inspired by Switzerland and rooted in Wisconsin, Roth’s signature Grand Cru tells the story of history, tradition and commitment to cheesemaking. The newly designed Grand Cru labels feature Scherenschnitte, the traditional art of Swiss paper cutting. This folk art emerged in Switzerland in the 1800’s and remains a tradition today. The cheesemaker says the inspiration of Scherenschnitte also symbolizes the art, craft, and skill that is part of the cheesemaking culture at Roth.

Continuing in the spirit of Swiss heritage, Roth’s award-winning Grand Cru is crafted in the same way as Switzerland’s most popular cheese. To create the cheese’s robust flavor, fresh Wisconsin milk is heated in copper vats and carefully aged by Roth’s cellar masters for at least four, six, or nine months, depending on the product. Grand Cru is exclusively aged on spruce boards imported from Switzerland, resulting in a nutty, full-bodied cheese unmatched in the United States.

The new Grand Cru format offers unmatched versatility, making it a great addition to cheeseboards big and small, the perfect companion for at-home chefs, or a delicious snack for cheese-lovers. The updated packaging will be represented on several of Roth’s popular Grand Cru products, including:

• Roth Grand Cru^®: Roth’s youngest, creamiest and mildest washed-rind Alpine-style cheese is perfect for melting and cooking. Grand Cru^® is made in imported copper vats using fresh Wisconsin milk, then aged 4+ months.
• Roth Grand Cru^® Reserve: Hand-selected to age at least six months in the Roth cellars, Grand Cru^® Reserve is wildly awarded for its bold, savory taste and signature flavor. Its optimal flavor makes this cheese ideal for cheeseboards and entertaining.
• Roth Grand Cru^® Surchoix: This limited production World Champion cheese is the best of the best – handmade and then aged nine or more months under the careful watch of our cellarmasters. This washed-rind Alpine-style favorite is only released when it reaches peak flavors of caramel, fruit and mushroom.

To view Roth Cheese’s full line of products, visit www.RothCheese.com.

Photo assets available in the Image Gallery.

Media Contacts:

Abby Despins, 608-293-1003; abby.despins@emmiroth.com

Kirsten Leeds, 608-350-9965; kirsten.leeds@emmiroth.com

About Roth^® Cheese
Roth^® Cheese is a part of Emmi Roth, one of the nation’s largest producers of specialty cheese. Cheese experts at Roth have been crafting specialty cheese in Wisconsin since 1991. Roth is known for producing award-winning cheeses like Grand Cru^® and Buttermilk Blue^®, everyday favorites like Havarti and Gouda and innovative new snack and grab-and-go cheeses.

For more information about Roth Cheese, visit rothcheese.com, or find Roth Cheese on Instagram and Facebook. For downloadable product assets, visit the Emmi Roth Media Center.

The post Roth Cheese Upgrades Format and Packaging of Signature Grand Cru Products appeared first on Emmi Roth.

Wisconsin (July 8, 2021) – In response to the growing demand for Gouda, Roth^® Cheese, makers of award-winning specialty cheese, has introduced a new look for its line of Gouda products. The updated packaging – punctuated by easy-to-spot labels – will be featured on new wedges and slices for fan-favorites Roth Gouda and Natural Smoked Gouda.

“As trends and colors evolve, we want our packaging to stay current,” said Heather Engwall, Vice President of Marketing for Roth Cheese. “We are excited to deliver the same delicious Gouda cheese that our fans know and love, now with a bright and fun aesthetic that is sure to catch the eye of any cheese counter visitor.”

Cheese-lovers can now find the newly packaged Gouda while shopping at their local grocer. Consumers will also be able to find the updated items on direct-to-consumer grocery delivery service, Imperfect Foods, who has added Roth Gouda and Roth Smoked Gouda to their growing list of product offerings. To find Roth Cheese near them, consumers can also visit our product locator.

Gouda is a favorite of American consumers and has seen a significant rise in popularity over the years. In fact, from 2016 to 2019, retail Gouda sales grew four times the rate of the total specialty cheese category. 

Roth Gouda is made in Wisconsin, where green pastures, fresh air and rBST-free milk allow cheesemakers to craft this quintessential Dutch cheese. Crafted from locally sourced milk, its mellow and mild sweetness make it an ideal addition to everyday dinners and photo-worthy cheese boards.

Roth Natural Smoked Gouda is made with the same special care, before it is delicately smoked. The process adds a subtle flavor to this popular cheese, making it a creamy, smoky favorite perfect for game day and cooking.

Roth also crafts Aged Gouda and Spinach Artichoke Gouda. See the full line at www.RothCheese.com.

Photo assets available in the Image Gallery.

About Roth^® Cheese
Roth^® Cheese is a part of Emmi Roth, one of the nation’s largest producers of specialty cheese. Cheese experts at Roth have been crafting specialty cheese in Wisconsin since 1991. Roth is known for producing award-winning cheeses like Grand Cru^® and Buttermilk Blue^®, everyday favorites like Havarti and Gouda and innovative new snack and grab-and-go cheeses.

For more information about Roth Cheese, visit rothcheese.com, or find Roth Cheese on Instagram and Facebook. For downloadable product assets, visit the Emmi Roth Media Center.

The post Roth Cheese Introduces New Packaging for Gouda and Smoked Gouda Products appeared first on Emmi Roth.