Wisconsin (July 8, 2021) – In response to the growing demand for Gouda, Roth^® Cheese, makers of award-winning specialty cheese, has introduced a new look for its line of Gouda products. The updated packaging – punctuated by easy-to-spot labels – will be featured on new wedges and slices for fan-favorites Roth Gouda and Natural Smoked Gouda.

“As trends and colors evolve, we want our packaging to stay current,” said Heather Engwall, Vice President of Marketing for Roth Cheese. “We are excited to deliver the same delicious Gouda cheese that our fans know and love, now with a bright and fun aesthetic that is sure to catch the eye of any cheese counter visitor.”

Cheese-lovers can now find the newly packaged Gouda while shopping at their local grocer. Consumers will also be able to find the updated items on direct-to-consumer grocery delivery service, Imperfect Foods, who has added Roth Gouda and Roth Smoked Gouda to their growing list of product offerings. To find Roth Cheese near them, consumers can also visit our product locator.

Gouda is a favorite of American consumers and has seen a significant rise in popularity over the years. In fact, from 2016 to 2019, retail Gouda sales grew four times the rate of the total specialty cheese category. 

Roth Gouda is made in Wisconsin, where green pastures, fresh air and rBST-free milk allow cheesemakers to craft this quintessential Dutch cheese. Crafted from locally sourced milk, its mellow and mild sweetness make it an ideal addition to everyday dinners and photo-worthy cheese boards.

Roth Natural Smoked Gouda is made with the same special care, before it is delicately smoked. The process adds a subtle flavor to this popular cheese, making it a creamy, smoky favorite perfect for game day and cooking.

Roth also crafts Aged Gouda and Spinach Artichoke Gouda. See the full line at www.RothCheese.com.

Photo assets available in the Image Gallery.

About Roth^® Cheese
Roth^® Cheese is a part of Emmi Roth, one of the nation’s largest producers of specialty cheese. Cheese experts at Roth have been crafting specialty cheese in Wisconsin since 1991. Roth is known for producing award-winning cheeses like Grand Cru^® and Buttermilk Blue^®, everyday favorites like Havarti and Gouda and innovative new snack and grab-and-go cheeses.

For more information about Roth Cheese, visit rothcheese.com, or find Roth Cheese on Instagram and Facebook. For downloadable product assets, visit the Emmi Roth Media Center.

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Fitchburg, Wisconsin (May 25, 2021) – Emmi Roth has been recognized by Whole Foods Market as a winner of the grocer’s ninth annual Supplier Awards, taking home the honor of Supply Chain Support. The Whole Foods Market Supplier Awards distinguish 42 companies that raised the bar in 2020, including local, regional and national brands across all product categories.

“We are thrilled to accept the Supply Chain Support award from Whole Foods Market on behalf of our entire organization involved in this honor,” said Jodie Wische, Senior Vice President of Specialty Sales at Emmi Roth. “Our open communication, flexibility, planning, and collaboration across our entire organization during the pandemic has allowed us to react and fulfill the challenging demands that occurred in 2020. I am so proud of our team and culture that have made achieving this award possible!”

Awards and recipients for 2020:

Supplier of the Year

Supplier of the Year is awarded to Whole Foods Market suppliers who rise to the top in overall excellence.

Global winners: Kvaroy Arctic (Perishables Supplier of the Year), FOODMatch (Culinary Supplier of the Year), Solely (Center Store Supplier of the Year)

Regional winners: Rainforest Distribution (Mid-Atlantic), NAPI (Navajo Agricultural Products Industry)/Navajo Pride Organics (Rocky Mountain), Nana Joes Granola (Northern California), Adams Ranch (Florida), Iggy’s Bread of the World (North Atlantic), Mill-King Market & Creamery (Southwest), Sacred Serve (Midwest), Big Spoon Roasters (South), Island Spring Organics (Pacific Northwest), IWON Organics (Southern Pacific), Bread Alone Bakery (Northeast), The Gluten Free Bakery (United Kingdom)

Special Recognition is awarded to suppliers that go above and beyond in helping Whole Foods Market grow and drive business as well as inspire and delight customers.

Global winners: Great Range Bison, Mastronardi, Diageo, Pact Apparel, Pastry Star, Kettle Cuisine, Agritalia

Awarded only to new global suppliers in 2020, Rookie of the Year is presented to new global suppliers who provide products to three or more Whole Foods Market regions with strong overall performance and execution.

Global winners: Milk Bar, Greenbar Distillery, Yonges Island Fish Company

Quality and Innovation

Suppliers that help us advance Whole Foods Market standards and take an actionable part in moving the industry forward are recognized with Raising the Bar for Quality awards. This year’s recipients have displayed innovative manufacturing or agricultural techniques.

Global winners: LaBelle Patrimoine Heritage Chickens, Alaska Glacier Seafoods, Sun Pacific, Bianco DiNapoli, New Yorker Bagels, MegaFood

The recognition of Outstanding Innovation is awarded to suppliers leading disruptive innovation, positioned boldly at the forefront of industry trends.

Global winner: Primal Kitchen

Supply Chain Support recognizes suppliers that find creative solutions to logistical challenges and prioritize Whole Foods Market’s customer demand.

Global winners: Rao’s, Applegate Farms, Emmi Roth

Purpose and Core Values

Environmental Stewardship is awarded to suppliers who have established environmentally conscious business methods and models, such as reducing carbon footprint and incorporating ecofriendly packaging.

Global winner: GoMacro

Brands aligned with Whole Foods Market’s core value to care for our communities receive the Purpose Driven Empowerment recognition.

Global winners: Bloomia, Subject to Change Wine Co., Tony’s Chocolonely

Suppliers that are awarded the Regenerative Agriculture Commitment award are committed to holistic farming and grazing management practices that improve soil, enhance biodiversity and increase carbon capture.

Global winners: Atkins Ranch, Alexandre Family Farms

Key suppliers who support and share Whole Foods Market business initiatives and win-win-win outcomes are awarded the Service and Partnership recognition.

Global winner: Taylor Farms

About Emmi Roth
Emmi Roth is an industry leader in providing the nation’s most popular specialty cheeses. From making some of the most awarded cheeses in the U.S. to importing Switzerland’s most beloved cheeses, we work every day to craft the world’s best. Emmi Roth has operations at five locations across Wisconsin producing and importing national cheese brands like Roth® Cheese, Emmi USA, and more. For more information, visit emmiroth.com.

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