After years of fine-tuning, a new Aged Gouda from Wisconsin is here to shake up the deli cheese case
Wisconsin – Roth® Cheese, makers of award-winning Wisconsin specialty cheese, has launched a new Roth Aged Gouda. Available in 6-ounce wedges and 9 lb wheels, Aged Gouda was created to meet the increasing demand for gouda cheese.
Gouda is one of the fastest growing categories in specialty cheese, with 60 percent of the Gouda domestically sold, according to IRI data. In the total U.S. Gouda deli cheese category of 2020, $87.6 million in sales, which was up 20.2 percent more than the previous year. The total deli cheese category overall growth saw 563.5 million in sales, resulting in a 24.4 percent increase from the year before.
“We believe the Gouda category will continue to grow year over year,” said Heather Engwall, Vice President of Marketing for Emmi Roth. “We wanted to create a high quality, specialty Aged Gouda at an affordable price that everyone can put in their weekly grocery cart.”
New Roth Aged Gouda is inspired by the best imported Goudas in taste and texture, reminiscent of brown butter, butterscotch with a hint of grilled pineapple, and some sweet salted caramel to finish. The goal was to achieve something similar to the candy-like eating experience of imported Gouda without overpowering the American palate with the heavy, nutty, raw, grassy flavors also common in this variety. The perfect recipe took more than three years to perfect by Roth cheesemaker, Madeline Kuhn.
“I wanted the finished product to be complex, but also familiar, said Kuhn. “This process should not be rushed, especially for an aged product with considerable cure time. Over three years I made batch after batch of gouda, tweaking ingredients and process along the way. I carefully tucked them away into the cellars to monitor as they aged, checking month after month.”
The resulting product is aged for at least 6 months in the Roth Cellars in Monroe, Wisconsin.
Roth Aged Gouda can be found at select retailers across the country and online nationally at ImperfectFoods.com.
For more information visit www.rothcheese.com.
Media Contacts:
Abby Despins, 608-293-1003, abby.despins@emmiroth.com
Bryanna St. Pierre, 608-350-9965, bryanna.stpierre@emmiroth.com
About Roth®
Roth® Cheese is a part of Emmi Roth, one of the nation’s largest producers of specialty cheese. Cheese experts at Roth have been importing and crafting specialty cheese in Southern Wisconsin for more than 150 years. Roth is known for producing award-winning cheeses like Grand Cru® and Buttermilk Blue®, everyday favorites like Havarti and Gouda and innovative new snack and grab-and-go cheeses.
For more information about Roth Cheese, visit rothcheese.com, or find Roth Cheese on Instagram and Facebook. For downloadable product assets, visit the Emmi Roth Media Center.