Strong brand awareness and the growing popularity of Whipped Feta drives product innovation.
FITCHBURG, Wis. [Oct. 23, 2023] – Emmi Roth, a leading provider of specialty cheese and packaged hummus, has added a new creamy and tangy Whipped Feta Dip & Spread to its Athenos line.
According to Circana, the feta category has grown by more than $100 million over the past four years and consumers are finding more ways to use feta*. Athenos is America’s number one feta brand.
“Following the baked feta pasta trend, we’ve noted that consumers are even more open to using feta outside of salads! As the category leader, it is our job to drive growth by innovating and showing consumers how they can use feta outside of traditional salad occasions.” said Amie Wentz, Director of Brand Management for Athenos. “To drive increased usage occasions, we’ve made feta even more convenient for consumers to put on their sandwiches, wraps, bagels, pita chips or even veggies!”
The Whipped Feta Dip & Spread comes in a shelf-friendly 8-ounce size and is packed six to a case for easy restocking. It is currently available exclusively at Walmart stores across the United States.
Athenos is part of the Emmi Roth family of brands. Emmi Roth is an industry leader in providing the nation’s top specialty cheese. From making some of the most awarded cheeses in the U.S. to importing Switzerland’s most beloved cheeses, we work every day to create the world’s best. Emmi Roth has operations at five locations across Wisconsin and represents the top cheese brands in the U.S., including Athenos, Roth® Cheese, Emmi USA, and more. Visit emmiroth.com to learn more or find Emmi Roth on Facebook and LinkedIn.
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Media Contact: Kaya Freiman, kaya.freiman@emmiroth.com
*Source: Circana, Total US Multi-Outlet YTD 8/13/2023, Natural Feta Dollar Sales